SEO NEWS | SMO NEWS

Just 14 short days ago, I wrote about the August Mozscape index update. Today, as part of our efforts to create shorter deltas between indices, I'm excited to announce that we have our fastest ever time between updates. There's new data right now in the Mozscape API (for which we're still seeking beta testers on the new version), in Open Site Explorer, through the Mozbar, and in your PRO web app.

This current index has the following metrics:

60,852,245,271 (60 billion) URLs
657,072,652 (657 million) Subdomains
153,355,227 (153 million) Root Domains
610,557,978,730 (610 billion) Links
Followed vs. Nofollowed 2.26% of all links found were nofollowed
54.95% of nofollowed links are internal
45.05% are external
Rel Canonical - 13.46% of all pages now employ a rel=canonical tag
The average page has 70 links on it
59.91 internal links on average
10.57 external links on average
And the following correlations with Google's US search results:

Page Authority - 0.34
Domain Authority - 0.24
MozRank - 0.20
Linking Root Domains - 0.24
Total Links - 0.20
External Links - 0.24
Below is a histogram showing this update's crawling pattern:



Basically, this is very good news. We had an outage of our crawler in early June, but the large amounts of crawling performed in late July mean a lot of this index is extremely fresh - in fact, parts of this index are the freshest we've ever had (launched ~20 days after crawling - that's some speedy processing).

Why do Domain Authority & Page Authority Fluctuate?

Every index, we get a lot of questions about why a site's/page's PA/DA goes up or down. The answer's not easy because the inputs vary quite a bit, but basically, four things can cause change in these metrics from index to index:

The site/page received more or fewer links or more/fewer more/less powerful links. Your site's link profile may even remain completely unchanged and still see fluctuation in DA/PA because the sites pointing to you have been recalculated to have better or worse metrics.
Google changed things in their ranking algorithm and thus our models for DA/PA, which measure and attempt to track to correlation with Google's rankings changed, too.
The web's link graph changed, and what was "0" (the lowest possible score) is now lower/higher than before and/or what was "100" (the highest possibly score) is now higher/lower than before. Essentially, think of this as the goalposts moving because the field's gotten bigger or smaller.
Our web index changed in size/structure as we toss our more spam/junk and crawl more/fewer webpages, potentially biasing against links we were counting or hadn't counted in prior indices.
Thus, it's very hard to know for sure whether an increase in DA/PA for a particular page is entirely tied to your efforts, Google's changes or changes to the web as a whole. This is why I strongly, strongly recommend tracking your metrics against your competition. For example, in July, I compared several sites to show the delta between their scores across the May vs. July index like so:





Above: May's 165 Billion URL index data



Above: July's 78 Billion URL index data



Above: August 1st's 69 Billion URL index
(please ignore the SEOmoz.org numbers in this one - we had an error that affected our own site in the last index)



Above: August 14th's 61 Billion URL index
(again, please ignore SEOmoz.org numbers. Index error on our part)

This comparative process is done for you inside the PRO web app if/when you set up competitors:



Using the comparison data is a great way to get a sense of whether you're gaining/losing vs. the competition and remove a lot of the bias from the other types of macro-index-level modifiers. More so than any other methodology, I recommend this technique to help get a sense for how your site's metrics perform vs. a raw historical perspective.

A Final Note on Index Size

As you can see, the past few indices have been falling in size. This is due to our efforts to make indices faster and more consistent. We hope to remain in the 60-70 billion URL range for the next few indices, and we're relatively close to having our first index produced on our new private cloud. It will take a while, possibly 6 months, to get back up to the 150 billion page indices we had this Spring (which were very, very slow and stale), but the goal is to have an index every 2 weeks that exceeds that size. Exciting stuff, but crazy hard. Luckily, we have a fantastic and growing team of engineers working on it. If you know great minds in the field, we still pay $12,000 referral and signing bonuses, so send 'em our way!

Quality hotlink architecture involves accepting entering links to access the all-embracing SERP positions of not alone your website’s homepage, but aswell your added URLs.

Simply exchanging links indiscriminately with added webmasters and bloggers, although this creates lots of noise, it does not necessarily accomplish any abundant SEO amount for you. In adjustment to appoint in allusive hotlink architecture exercise the adjustment of the links should be autonomous and alone amid accompanying sites. For instance it doesn’t accomplish faculty that your web designing website links to bodybuilding websites and the bodybuilding website links to web designing websites, nor would it accord abundant value.

The alien links that you accept on your website should add amount to your absolute content. If you architecture websites but don’t accommodate SEO casework than it makes absolute faculty to acclaim to your visitors some superior SEO websites and online resources. Similarly an SEO aggregation can hotlink to a website or websites that accommodate a seek engine affable website designs or the websites that accommodate advantageous web designing tips and tricks.

Indiscriminately Exchanging links with all sorts of websites can in fact accept to be counterproductive because the seek engines can penalise you for bond to websites that accept a bad “reputation”.

When you accept lots of superior entering links it conveys to the seek engines that your website contains absolutely admired advice and appropriately it should be ranked college for the accompanying topic. Even if you hotlink to added alien websites and if those websites accommodate trusted advice again too your website earns college rankings.

So consistently remember: if it comes to exchanging links the superior affairs far added than the quantity.

I wish to go advanced and allocution a little bit, with this Whiteboard Friday, about the aberration amid vendors and consultants. For us, that's a absolutely big thing. At Outspoken Media, we've been accomplishing a lot of authoritative development over the endure brace of months, and it's absolutely angry our absolute business archetypal central out. The acumen that we got there is that we were acquainted that there is a lot of about-face with some of our clients, breadth there's a bearings that a average administrator would, perhaps, leave the organization, and in those cases, we would generally get replaced. Why did that happen? It usually happened because we were just apparent as a vendor. We were basically like the McDonald's of hotlink development, breadth anyone came in and said, "I wish X amount of links and I wish to advance my rankings and that's it."

But for us, we took ourselves abundant added seriously. Just because the applicant didn't, there was some advice breakdown that was demography place, and we had to say, "Okay. How do we position ourselves to be abundant added trusted, authorize a abiding relationship, absolutely get to apperceive their business model, and plan with them to abound that business, not just meet, hotlink and baronial metrics?"

So with that in mind, we brought on an authoritative development adviser ourselves. His name is Shem Cohen, of Change Events. He's phenomenal, and he sat down and said, "Well, you're a vendor." It absolutely addled me, because I said, "No, I'm not a vendor. I'm not a vendor, because we're in fact baronial on our website with SEO consulting, and for years we've been calling ourselves SEO consultants." He said, "I abhorrence to acquaint you, you absolutely are a vendor." Finally I affectionate of let that accomplish and accepted it.

Once I accustomed what a bell-ringer was, it helped me to see breadth we had to get to, to become a consultant. So let's allocution about that today, because you ability acquisition yourself in the aforementioned bearings as us, or maybe you're the applicant and you're not absolutely abiding who you should be hiring. What makes added faculty for your business?

On the bell-ringer side, there are a brace of things that accomplish you a vendor. With a vendor, you're apparently absolutely acceptable at accomplishing something, which is great. However, that something is apparently a awful specialized skill, maybe hotlink development or agreeable creation. It's one affectionate of area. It's not necessarily allegorical a abounding business strategy. So with the vendor, you're usually amenable with demography action in from the client, and already you accept that strategy, it informs the approach and the accoutrement and the accomplishing and the advertisement that you're traveling to do for that client. You're amenable for those areas of your business, but the action is advancing from the client. It's not advancing from you. So that's affectionate of the main, capital affair there is that you're not absolutely allegorical that strategy, except in attenuate cases. But for the a lot of part, you're affectionate of there on a activity basis. Maybe there are assertive rankings they wish to achieve. They absolutely wish to aggregate up the on-page enhancement for a assertive class or a new artefact launch. So you're there for affectionate of a concise thing, and maybe you in fact do accept a abiding arrangement of a year or more, but in those cases, you're still on advertisement on links or rankings. You don't accept abounding admission to data. You're not there on an controlling level. You're not allegorical the business action on their end. You're just affectionate of managing your project.

So that's affectionate of the capital thing. What the applicant is about accepting to address to you, and as a applicant you should bethink this, you allegation to be captivation the bell-ringer answerable for the metrics that they accept in abode and for communicating with a individual point of contact. Otherwise, things can affectionate of get a little bit confusing.

Vendors are abundant because everybody needs anyone to get a job done with awful accomplished labor. But, again, that bell-ringer doesn't absolutely maybe accept that abiding accord where, if you're a consultancy, you wish to accept the abiding relationships that you're architecture up assurance with. You can do a lot added in agreement of SEO, and I feel bigger at the end of the day if we're a consultant. So that's a vendor.

Now what makes you a consultant? A adviser is anyone who receives the business goals from the client, but again they acquaint the action aback to the client, and say, "What we're audition from you is this is what you wish to achieve, but in adjustment to do that we're advising that you accompany these altered methods, which we're traveling to advice you with or maybe we're traveling to in fact accompany on altered assets or we're traveling to advice administer assets aural your own alignment and agents this project."

You're traveling to manage, potentially, added vendors if you're a consultant. So you ability be bringing added humans in on projects that you're in allegation of, based on the overarching action that you've created for the clients.

This is aswell traveling to be something that's usually relationship-based. You're apparently accepting arrive to communions for your clients' kids and weddings and anniversaries, and all those things, because you adulation anniversary other. So that's abundant added relationship-based.

You're aswell informing, on the adviser side, the apparatus alternative for the client. What I beggarly by that is that, with the applicant and the vendor, the applicant will usually just go to the bell-ringer and say, "Hey look, this is our CMS and this is what we accept to plan with." With a consultant, they're saying, "Hey, we're not cerebration that our accepted CMS is working. What do you recommend?" They're allurement you to in fact acquaint them that. That's a absolutely able abode to be, because now you can aftereffect so abundant added change.

So centralized apparatus alternative and again on the ultimate ancillary of the adviser relationship, you're allegorical business decisions with the client. That's absolutely the a lot of above thing, is that you're alteration their business. You're there. You're in this dupe relationship. On the applicant side, what you accept to remember, with the consultant, is that in accession to communicating your business goals and your assets and your time anatomy and accepting absolutely honest and accessible with them, you aswell allegation to accord them admission to your altered authoritative assets and absolutely let them apperceive what you can absolutely do and what you're able of. Added important, you allegation to accord them admission to your data. Sometimes that can be scary, but we can't appear up with a action or advance your business unless we accept abounding admission to that data. It's reliable and we can help, maybe, carve that in analytics and accept the appropriate affairs that's traveling to accord us the abstracts that we need.

Then lastly, there are apparently traveling to be assorted contacts on the clients' ancillary that the adviser is communicating with. We've apparently met IT. In my case, I've apparently bribed IT with donuts and gone down and visited them. In accession to that, we apperceive your SEO team. We apperceive your association managers. We apperceive the executives. We've been there. In assertive organizations, I apperceive Distilled loves to go down and plan out of the office. That's a abundant more, affectionate of mutually benign relationship. Everyone's on the aforementioned page. So there are assorted contacts and that's okay, because you're accepting paid to do that affectionate of work.

So that's the absolute big aberration amid bell-ringer and consultant, and hopefully that helps accord you a bigger compassionate of breadth you lie in the hemisphere of SEO, from bell-ringer to consultant, and absolute consultants and big consultancies. There are all kinds of altered agreement out there. So let me apperceive what you are, and hopefully this was helpful. Thank you so much.

Seen changes, whether acceptable or bad, in your Google page rank lately? You shouldn’t be afraid back Google back according to Matt Cutts there was a PR amend that took abode end of endure month. If your website was abnormally afflicted by the PR amend my admonish is to NOT diaphoresis it because page rank abandoned does not actuate how able-bodied you do in Google’s SERPs.

Take Phoenixrealm, we do not accept a absolutely abundant PR appropriate now (were down to just 3) but if analytic for us in Google application the actual aggressive appellation SEO BLOG I’m actual blessed to see that we still accept the bulk 5 spot. So you see page rank is not everything.

There are those who will acquisition a bargain page rank a absolute botheration admitting but alone because:

A) their audience (or they themselves) still subscribe to the allegory that page rank is everything, or

B) they accept blogs that await on sponsored posts (Pay Per Post, etc.)for revenue.

If you abatement beneath class A again it is time to realise and accomplish your applicant realise that the blooming pixels assuming the site’s page rank doesn’t calculation as abundant as the added factors in adjustment to abode able-bodied in Google’s SERPs. To advice reinforce this acceptance all you charge to do is attending for websites that do not accept top PRs but that do able-bodied even for aggressive terms.

If you abatement beneath class B again you do accept a bigger botheration back in abounding cases opportunities for sponsored posts are doled out based on PR. What you can do to advice you is focus added accomplishment on rebuilding your PR by accomplishing hotlink architectonics and searching at your site’s hotlink architecture. On the added duke you could aswell of advance aswell acquisition added means to access your revenue. There are affluence of means to do this online and if your site/blog has been about for some time now and you get a acceptable bulk of cartage again do attending into added options.

If you are active out of account for your hotlink architecture attack and accept done the accepted methods of hunting for links you ability be adequate to apperceive that there is addition simple adjustment you ability accept absent – hotlink architecture application search.

Link architecture application seek is ability be a little time consuming, depending on the bulk of after-effects you get, but it does plan appealing well. So what absolutely should you seek for? You should seek for:

your aggregation name;

your website title;

your website’s URL; and

your name

The acumen why you should seek for these is to acquisition the websites that acknowledgment any of the aloft but abort to hotlink aback to you. In a lot of cases (unless you acquisition scrapers) allurement the webmaster of that website to hotlink aback to your website application the aloft fields as ballast argument will end up in new entering links for you. If you anticipate about it, it is abundant easier to get anyone who has already mentioned your website to hotlink to you than anyone with whom you accept no believability at all.

Problems that may be encountered with this action admitting include:

getting too abounding after-effects – It will be time-consuming coursing through all the after-effects to acquisition the sites that does not hotlink aback to you.

having a accepted name – If your name is appealing accepted you will get too abundant babble in the results. Figure out a way to attenuated it down so that the after-effects will added or beneath crop online writing that in fact acknowledgment you and not some added acclaimed being with the aforementioned name.

keeping clue of new articles/post advertence the aloft seek agreement – To accomplish abiding you accumulate clue of these use Google Alerts for all the seek agreement you used. This will save you time and accomplishment in the continued run back you won’t charge to analyze through SERPs periodically just to see if there is annihilation new. As anon as anyone mentions you, your company, or your site, you will be anon become acquainted of it (at atomic if indexed by Google – and if not it won’t affect your page rank anyhow so there’s no point in active afterwards those) so that you can analysis whether you got a backlink or not on the spot.

Google’s a lot of contempo amend was launched to action the credible over-optimisation of websites.

Over-optimisation is something of a misnomer, absolutely – the Penguin amend absolutely approved to abuse sites with ‘unnatural’ hotlink profiles, or ‘keyword stuffed’ content.

The amend acquired ample agitated in the apple of SEO and internet business – mainly because sites application genuine, ethical SEO approach were a part of those penalised, apparently accidentally, by Penguin.

Several actual acclaimed and admired amoebic sites that had not suffered problems with antecedent updates activate their rankings were damaged.

Google claims that alone 3% of websites accept been hit by Penguin, but the fizz through the online association suggests appreciably added accept been affected.

Suffice to say that these good-quality sites unfairly accident their baronial has acquired something of an uproar, which Google has accustomed to an extent, by implying that there are still ‘spammy’ sites sitting top in the rankings, while some honest sites accept been aback targeted.

What can be done about afflicted sites?

Google has fatigued that calm should be adequate in due course, but in the concurrently website owners and webmasters accept the befalling to accompaniment their case via a anatomy if they feel they accept been abominably targeted. Alternatively, black-hat sites that accept not abolished from the seek engines can be reported.

In addition, there is the advantage to abide a reconsideration appeal to Google in adjustment for the bearings to be reassessed. Google deals with all claims on an alone basis. Any webmaster who is borderline about his position on Google afterward the amend would be astute to acquisition out if it has anon afflicted him.

There are two means to go about accomplishing this: first, a lot of of the sites acceptable to be afflicted would accept been beatific a admonishing bulletin by Google about the superior of their links, via Webmaster Tools, during January and February 2012. Second, those who use tracking for their keywords in Google Analytics charge to analysis if there has been any aberration in their amoebic seek traffic, a bottomward trend would advance that there has been an effect.

Up until now, things still do not arise to accept accomplished annihilation like equilibrium, the aftershock of the algorithm continues, and the adventure is on-going. Google has fabricated no added announcements apropos Penguin, bar a ‘refresh’, dubbed Penguin 1.1, endure week.

The internet business apple can alone watch and delay to see if things activate to akin out.

In the meantime, there are still two actual spammy sites abiding on the aboriginal page of an “Internet marketing” amoebic search, biting us.

Link architecture is not an simple task, but it is a assignment fabricated a little easier if you apperceive how to administer your links added efficiently. Managing your links can be both catchy and time consuming, abnormally if your links amount in the thousands. Realistically, there’s just no way of manually award out just how abounding entering links and the superior of anniversary hotlink that you already have. In short, if you wish to administer your links effectively, you charge some affectionate of apparatus to advice you.

One apparatus for managing your links is the Avant-garde Hotlink Manager. Despite its name, the Avant-garde Hotlink Manager is in fact simple to use and absolute for website owners who are just starting out hotlink architecture and accept a lower akin of ability than and SEO authority would have. It is aswell advantageous for added avant-garde users who convenance SEO as their profession, with the depth/level of advice you can get from the apparatus depending on the adaptation you opt for (Standard, Professional, Enterprise, and Server).

The Accepted adaptation is already acceptable for those who charge a basal overview of their hotlink profiles back it allows you to do the afterward (and more):

Find torn links aural your site

Find all admission links (as indexed by above seek engines)

Check those absolute admission links to see which ones are still alive

Keep clue of your hotlink barter campaigns to and automatically acquisition out whenever any of your hotlink ally removes the hotlink to your site.

Categorise admission links application customisable URL filters

See how your hotlink contour has afflicted over time via the backlink change blueprint and seek engine change blueprint (The seek engine change blueprint shows the amount of links to your website indexed by anniversary seek engine.)

Customisable URL referrer settings – You can ask for updates on accurate referrers alone and get in abyss advice on the URL referrer such as page title, ballast argument acclimated for your link, use of the “No Follow” tag, and URL page rank. This helps you appraise which of your URL referrers are a lot of accordant and casual you absolute amount in agreement of hotlink juice.

Customisable updates – You can acclimatize your settings and accept alone the elements you account accordant to you so that you don’t get afflicted by useless/redundant information. This is abnormally advantageous if you plan on application the Avant-garde Hotlink Manager alongside added hotlink management/analysis tools.

Upgrading to added versions will accord you even added acceptable and able appearance such as absolutely customisable reports, accord you admission to their website crawler and analyser (very advantageous for on-page optimisation), administer assorted projects and actualize user profiles, automatically acquisition abeyant hotlink partners, and even use Avant-garde Hotlink Manager’s Server to calmly admission your clients’ database.

As a blogger though, the accepted appearance will absolutely be added than abundant to awning your bases. However, if you administer blog networks and accept to handle several projects at once, or wish an automatic way to acquisition hotlink ally to advice you acquisition leads, again the Enterprise adaptation will be added acceptable for you.

Making agreeable SEO optimized is easy, but yet still abounding bloggers didn't know. And actuality it is

Have H1 , H2, and H3 headings in your post

In H1 tag , it accept to accept your keyword

Keyword body should be more

Your permalink accept to accept your keyword

Your Post appellation accept to activate with your keyword

Use rel="nofollow" aspect in links

Use alt tag in images

If you artlessly chase the aloft things, absolutely it will advance your blog's SEO.

Like any acceptable junkie, I've apprehend every audit-related article; I've accounting bags of curve of audit-related code, and I've performed audits for friends, clients, and appealing abundant anybody abroad I apperceive with a website.

All of this assay and acquaintance has helped me actualize an crazily absolute SEO assay process. And today, I'm traveling to allotment that action with you.

This is advised to be a absolute adviser for assuming a abstruse SEO audit. Whether you're auditing your own site, investigating an affair for a client, or just searching for acceptable bath annual material, I can assure you that this adviser has a little something for everyone. So afterwards added ado, let's begin.

SEO Assay Preparation

When assuming an audit, a lot of humans wish to dive adapted into the analysis. Although I accede it's a lot added fun to anon alpha analyzing, you should abide the urge.

A absolute assay requires at atomic a little planning to ensure annihilation block through the cracks.

Crawl Before You Walk

Before we can analyze problems with the site, we accept to apperceive absolutely what we're ambidextrous with. Therefore, the aboriginal (and a lot of important) alertness footfall is to clamber the absolute website.

Crawling Tools

I've accounting custom ample and assay cipher for my audits, but if you wish to abstain coding, I acclaim application Screaming Frog's SEO Spider to accomplish the website clamber (it's chargeless for the aboriginal 500 URIs and £99/year afterwards that).

Alternatively, if you wish a absolutely chargeless tool, you can use Xenu's Hotlink Sleuth; however, be forewarned that this apparatus was advised to clamber a website to acquisition torn links. It displays a site's page titles and meta descriptions, but it was not created to accomplish the akin of assay we're traveling to discuss.

For added advice about these ample tools, apprehend Dr. Pete's Crawler Face-off: Xenu vs. Screaming Frog.

Crawling Configuration

Once you've called (or developed) a ample tool, you charge to configure it to behave like your admired seek engine crawler (e.g., Googlebot, Bingbot, etc.). First, you should set the crawler's user abettor to an adapted string.

Popular Seek Engine User Agents:

Googlebot - "Mozilla/5.0 (compatible; Googlebot/2.1; +http://www.google.com/bot.html)"

Bingbot - "Mozilla/5.0 (compatible; bingbot/2.0; +http://www.bing.com/bingbot.htm)"

Next, you should adjudge how you wish the crawler to handle assorted Web technologies.

There is an advancing agitation about the intelligence of seek engine crawlers. It's not absolutely bright if they are absolute headless browsers or artlessly adored coil scripts (or something in between).

By default, I advance disabling cookies, JavaScript, and CSS if ample a site. If you can analyze and absolute the problems encountered by impaired crawlers, that plan can aswell be activated to a lot of (if not all) of the problems accomplished by smarter crawlers.

Then, for situations area a impaired crawler just will not cut it (e.g., pages that are heavily codicillary on AJAX), you can about-face to a smarter crawler.

Ask the Oracles

The website clamber gives us a abundance of information, but to yield this assay to the next level, we charge to argue the seek engines. Unfortunately, seek engines don't like to accord complete admission to their servers so we'll just accept to achieve for the next best thing: webmaster tools.

Most of the above seek engines action a set of analytic accoutrement for webmasters, but for our purposes, we'll focus on Google Webmaster Accoutrement and Bing Webmaster Tools. If you still haven't registered your website with these services, now's as acceptable a time as any.

Helpful Videos:

How to Register Your Website with Google Webmaster Tools

How to Register Your Website with Bing Webmaster Tools

Now that we've consulted the seek engines, we aswell charge to get ascribe from the site's visitors. The easiest way to get that ascribe is through the site's analytics.

The Web is getting monitored by an ever-expanding annual of analytics packages, but for our purposes, it doesn't amount which amalgamation your website is using. As continued as you can investigate your site's cartage patterns, you're acceptable to go for our attainable analysis.

At this point, we're not accomplished accession data, but we accept abundant to activate the assay so let's get this affair started!

SEO Assay Analysis

The absolute assay is torn down into 5 ample sections:

Accessibility

Indexability

On-Page Ranking Factors

Off-Page Ranking Factors

Competitive Analysis

(1) Accessibility

If seek engines and users can't admission your site, it ability as able-bodied not exist. With that in mind, let's accomplish abiding your site's pages are accessible.

Robots.txt

The robots.txt book is acclimated to bind seek engine crawlers from accessing sections of your website. Although the book is actual useful, it's aswell an simple way to aback block crawlers.

As an acute example, the afterward robots.txt admission restricts all crawlers from accessing any allotment of your site:

Manually analysis the robots.txt file, and accomplish abiding it's not akin admission to important sections of your site. You can aswell use your Google Webmaster Accoutrement annual to analyze URLs that are getting blocked by the file.

Robots Meta Tags

The robots meta tag is acclimated to acquaint seek engine crawlers if they are accustomed to basis a specific page and chase its links.

When allegory your site's accessibility, you wish to analyze pages that are aback blocking crawlers. Here is an archetype of a robots meta tag that prevents crawlers from indexing a page and afterward its links:

HTTP Cachet Codes

Search engines and users are clumsy to admission your site's agreeable if you accept URLs that acknowledgment errors (i.e., 4xx and 5xx HTTP cachet codes).

During your website crawl, you should analyze and fix any URLs that acknowledgment errors (this aswell includes bendable 404 errors). If a torn URL's agnate page is no best accessible on your site, alter the URL to a accordant replacement.

Speaking of redirection, this is aswell a abundant befalling to account your site's redirection techniques. Be abiding the website is application 301 HTTP redirects (and not 302 HTTP redirects, meta brace redirects, or JavaScript-based redirects) because they canyon the a lot of hotlink abstract to their destination pages.

XML Sitemap

Your site's XML Sitemap provides a roadmap for seek engine crawlers to ensure they can calmly acquisition all of your site's pages.

Here are a few important questions to acknowledgment about your Sitemap:

Is the Sitemap a admirable XML document? Does it chase the Sitemap protocol? Seek engines apprehend a specific architectonics for Sitemaps; if castigation doesn't accommodate to this format, it ability not be candy correctly.

Has the Sitemap been submitted to your webmaster accoutrement accounts? It's accessible for seek engines to acquisition the Sitemap afterwards your assistance, but you should absolutely acquaint them about its location.

Did you acquisition pages in the website clamber that do not arise in the Sitemap? You wish to accomplish abiding the Sitemap presents an abreast appearance of the website.

Are there pages listed in the Sitemap that do not arise in the website crawl? If these pages still abide on the site, they are currently orphaned. Acquisition an adapted area for them in the website architecture, and accomplish abiding they accept at atomic one centralized backlink.

Helpful Videos:

How to Submit a Sitemap to Google

How to Submit a Sitemap to Bing

Site Architecture

Your website architectonics defines the all-embracing anatomy of your website, including its vertical abyss (how abounding levels it has) as able-bodied as its accumbent across at anniversary level.

When evaluating your website architecture, analyze how abounding clicks it takes to get from the homepage to added important pages. Also, appraise how able-bodied pages are bond to others in the site's hierarchy, and accomplish abiding the a lot of important pages are prioritized in the architecture.

Ideally, you wish to strive for a adulate website architectonics that takes advantage of both vertical and accumbent bond opportunities.

Flash and JavaScript Navigation

The best website architectonics in the apple can be debilitated by abyssal elements that are aloof to seek engines. Although seek engine crawlers accept become abundant added able over the years, it is still safer to abstain Flash and JavaScript navigation.

To appraise your site's acceptance of JavaScript navigation, you can accomplish two abstracted website crawls: one with JavaScript disabled and addition with it enabled. Then, you can analyze the agnate hotlink graphs to analyze sections of the website that are aloof afterwards JavaScript.